WHITE LABEL DEVELOPMENT

WHITE LABEL DEVELOPMENT

DONE FOR YOU DEVELOPMENT

Squarespace & Shopify Website Development for Designers

You’ve designed a beautiful website, now you need someone you trust to build it.

I partner with designers and creative studios to develop their website designs in Squarespace and Shopify, working quietly behind the scenes so you can stay focused on the creative work you love.

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Fast. Custom. Seamless.

A Developer for Designers.

Through my white label development service, I translate your designs into fully functioning websites that are responsive, optimized, and ready to go live.

Leave the pixel perfecting to me, so you can stay focused in your zone of genius. 

How it Works

01 — Delegate the Tasks

Choose the parts of the website process you want off your plate. From template tweaks to full-page builds, I handle the tasks that slow you down so you can stay focused on design and strategy.

02 — I Handle the Build

I translate your designs into fully functional Squarespace or Shopify sites, with careful attention to user experience, responsiveness, and mobile optimization. Every site is built to feel polished and intentional.

03 — You Stay in Control

You maintain your client relationships and project management. I work quietly behind the scenes, delivering a site that looks and functions just as you envisioned.

  • A webpage showcasing stained glass art designs of a peach, a rose, a fern leaf, and a hydrangea, with the studio's name 'LaClare' at the top and sections for shop collection and selected work.
  • A woman with red hair holding jars of herbal remedies labeled lemon balm, lavender, and lemon during daylight outdoors, with a background of green plants.
  • Homepage of Sol Remedies featuring herbal products, a background image of a person swimming in water, and various herbal tinctures and remedies displayed.
  • A screenshot of Moona Star's website contact page featuring a woman in a pastoral outdoor setting, a small store, and various images of products and models associated with the brand.
  • Promotional webpage for Haven House offering wellness workshops, weekend retreats, nature excursions, and women weekends, featuring images of people in water, meditation, and ocean waves.
  • A wellness retreat brochure titled "Our Mountain Haven" features three images of a cozy living room with wood walls, an outside patio with chairs overlooking a forested landscape, and a fully equipped kitchen. The brochure lists accommodations, wellness practices, nature excursions, spa treatments, and mindful meals.
  • A personal website homepage for Dara Blaker featuring her name prominently in large font. The page includes sections for services like voice overs, silver hair modeling, and music production, with images of Dara Blaker and other related visuals such as a woman behind glass and a night sky with moon and clouds. Contact information and a form are also present at the bottom.
  • Website homepage for Dr. Sara Elizabeth Ivanhoe, featuring her biography, focus on sleep and contemplative practices, a landscape image, and sections on sleep practices, coaching, schedule, and contact information.
  • A webpage for LaClare Studio featuring a contact form at the top, an artist introduction with a photo of a woman with a teal ribbon in her hair, and a section of customer reviews.
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Client Love Notes

"I highly recommend Whitney as a website designer. She exceeded my expectations by bringing wisdom and clarity to my team and helped me to achieve a strong narrative for my startup's communication. I appreciated her positive attitude and her ability to guide my message and ideas in a kind and thoughtful manner. I can always count on her to give it to me straight. The value of her services was priceless.”

- Tony Smoller, Designer

"Whitney is an exceptional designer who helped me transform my website into something I am truly proud of. She is a master at organization and optimization, and her greatest impact on me was creating a solid foundation for my business that I can confidently refer people to. Whitney's intelligence and ability to listen, understand, and integrate my ideas was impressive. She is a creative leader and an excellent communicator, always staying positive and solution-oriented in any situation.”

- Sara Ivanhoe, Yoga for Sleep Expert

"Whitney was a great asset in revamping my website. Her redesign improved both its aesthetic and functionality, and the feedback from visitors has been overwhelmingly positive. Whitney's suggestions and collaborative approach made the process enjoyable and efficient. I highly recommend her services and would rate the value of the service received as exceptional.”

- Greg Wilken, Nonprofit CEO

Book Your White Label Project

Expert Squarespace and Shopify development support to help you scale your business and delight your clients.


Fill out a short form to inquire about collaborating.

Meet your designer

Hi, I’m Whitney—the developer behind Alder Studio.

With a background in entrepreneurship and communication design, I’ve spent the past six years helping creative entrepreneurs and wellness professionals bring their ideas to life online through custom-built, refined websites.

I approach every project with craftsmanship, care, and a love for minimalism.

By combining clean design with subtle, custom-coded details, I create websites that feel uniquely yours—an authentic reflection of your passion and purpose. For me, a well-designed website isn’t just about aesthetics; it’s about clarity, functionality, and connecting you with the people you’re meant to reach.

LET'S CREATE TOGETHER

Have Questions?

  • White labeling is when a business hires a contractor to develop websites under their brand.

    In other words, the business/ designer takes credit for the design of the website, not “Alder Studio”.

  • I specialize in Squarespace and Shopify development. These platforms allow for beautiful, flexible websites that are easy for clients to manage after launch.

  • Typically I’ll need your design files (Figma, Adobe XD, or design references), the site structure, brand assets, and any content that is ready to be added to the site. We’ll review the scope, content, and the project timeline together before development begins.

  • My goal is always to honor the integrity and strategy of your design while translating it into a responsive, functional website. If a platform limitation comes up, I’ll communicate clearly and suggest solutions.

  • That is entirely up to you. Some designers introduce me as their developer, while others keep the collaboration fully behind the scenes.

  • Squarespace Development

    • Translating design files into live websites
    • Responsive builds for desktop, tablet, and mobile
    • Custom CSS and layout styling
    • Content population
    • Launch preparation

    Shopify Development

    • Theme customization
    • Page layout implementation
    • Product and collection setup
    • App integrations
    • Responsive optimization

    Additional Support

    • Basic on-site SEO setup
    • Interactive elements
    • Third-party integrations
    • Site testing and launch support