Camilo Escudero

Project Proposal

What you can expect from our collaboration—including project scope, payment plan, work process, and some reminders.

This proposal is valid until June 2026

WORK WITH US
WORK WITH US

Camilo Escudero

Project Proposal

What you can expect from our collaboration—including project scope, payment plan, work process, and some reminders.

This proposal is valid until June 2026

WORK WITH US
WORK WITH US 
About Alder Studio

Strategic Web Design & Development

We are a bespoke design studio that specializes in helping professionals achieve their business goals using strategic website design. We focus on creating beautiful, high converting, and easy to navigate websites to reach and attract your target audience.

01 — Our Approach

Strategic & Thorough.

We ask the right questions and come-up with creative business solutions rooted in strategy and purpose.

02 — Our Aesthetic

Refined & Elevated.

We help businesses shine by refining your brand’s online presence and visually communicating it in the simplest yet most compelling way.

03 — Our Magic

Intuitive Design & Meaningful Content.

We don’t just create websites. We craft strategic digital homes ensuring your message is beautifully and clearly communicated. 

Project Goal

Craft a modernized online presence for Granite Capital Group that reflects the brand’s authority and professionalism. The website’s goal is to present a clean, organized layout that appeals to accredited investors, clearly conveying trust, expertise, and investment opportunities to drive engagement and interest.

PROJECT PROPOSAL

Squarespace Website Package:

SIGNATURE

INVESTMENT: $4,500

2 WEEK TIMELINE

CUSTOM CODED SQUARESPACE WEBSITE

  • 5-page Custom Build: Home, Men, Women, Book, Blog

  • Brand Expansion: 2 curated web-ready fonts and 2+ brand colors to complement your existing brand elements

  • Website Stratification: site Map organization to simplify and prioritize user experience

  • Custom Code: incorporate modern design elements such as hover effects, parallax, and scroll animations to enhance user engagement and elevate your website’s visual experience

  • Essential SEO: optimization of page titles and image descriptions for enhanced search engine visibility

  • 2 Rounds of Revisions for Each Deliverable: (Homepage Design + Squarespace Build-Out)

  • Responsive Design: Ensuring functionality across all devices

  • Domain Connection

  • Custom website training videos for you & your team

WEBSITE PRE-REQUISITE

I require clients to have website copy, brand system i.e. colors, typography, logo, and professional photos prior to project kick-off.

ADD-ONS

Any additional pages or requirements beyond this scope shall be quoted accordingly. Please note, on-going cost of website i.e. domain, email, Squarespace web hosting are not included in this cost.

Looking for More?

PROJECT ADD ONS

TIMELINE

Project add ons can be included in the initial project scope without requiring additional time. 

01

Website Strategy

An in-depth analysis into how your website can help achieve business and user goals. I propose a website architecture that will provide a great customer experience and will better reflect your brand’s aesthetics and values.

02

Design & Development

I thoughtfully design and develop key pages for your website. I code customizations to the Squarespace site in order to create a fully unique experience while keeping the easy user interface for you to manage.

This package includes up to six pages. For your project needs, I would recommend prioritizing the Home, About, Portfolio, Services, Case Studies and Contact pages .

* Maximum number of sections per page is 10.

03

Training & Support

I provide recorded trainings so you can confidently manage your website moving forward.

I also provide 1 week of post-launch email support.

01

Copywriting Services

INVESTMENT: $600

Our copywriting services will define your brand’s voice and deliver expertly crafted content across all mediums. We’ll collaboratively explore and establish your unique Brand Voice, ensuring authenticity and resonance in your messaging.

Service Outline:

  • Define Brand Voice

  • Copywriting focused on embodying the brand voice and written to convert visitors into paying clients

02

Additional Design Collateral

Additional Website Pages: $350

Image Curation Services: On-brand imagery as needed throughout your website: $250

Custom on-brand iconography: $400 (one round of revisions per illustration)

AI widget integration to let users visualize various styles, and view them from multiple angles: $800